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MCPHS Leadership Giving Piece

Case Study Download: MCPHS University’s Leadership Giving Program

Within an annual giving plan, there are different initiatives targeted at different segments to personalize asks and connect with donors more effectively. One segment that organizations typically target is leadership donors. Leadership giving…
BB&N Annual Fund Direct Marketing Plan

Case Study Download: BB&N Optimizes Their Annual Fund Direct Marketing Plan

How important is an annual fund direct marketing plan? Extremely! Annual fund marketing plans help with budgeting, forecasting, consistent outreach, benchmarking for the next year, and overall strategic preparation for fundraising efforts. By…
Bentley University's Philanthropy Week

Spotlight: Bentley University’s Philanthropy Week

#bentleygives Bentley created a week of on-campus activities, all centered on philanthropy. For 2015, this week of events was creatively branded with the slogan, "Bentley Runs on Philanthropy," a spinoff of the Dunkin’ Donuts "America…
Milton-Nobles Challenge

Teaming Up With Your Rival School to Boost Young Alumni Participation

Noble and Greenough School and Milton Academy are rival schools that team up for an annual young alumni challenge to boost participation early in the fiscal year. The competition between the two schools athletic teams is an event that attracts…