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4 Tips to Optimize Your Giving Day
Giving days and donor challenges have become increasingly popular for organizations to implement into their fundraising strategy. It's vital to the success of your giving day or challenge that all of your communications stand out - whether that…

Calendar Year-End Prep: The 4 C's of Direct Mail Appeals
You may be familiar with the 4 P's of Marketing (or in some cases, the 7 P's of Marketing), but have you heard of the 4 C's of Direct Mail Appeals? In this day in age, acronyms and slogans get created and tossed around everywhere, so let's break…

Possibility Is In The Air
The weather is warmer than ever, it’s light out earlier, and before we know it, the first day of spring will be here. Everything feels fresh and new once the weather is warm enough to not wear a coat out of the house in the morning. Don’t…

Stand Out From The Crowd(ed Mailbox): 5 Fundraising Appeal Letter Hacks
Add some muscle to your next appeal letter to help it stand out in a crowded mailbox.
During the holiday season, everything that comes into your mailbox, from bills to credit card offers, are adorned in festive colors and glitter. So, it helps…