Posts

MCPHS Leadership Giving Piece

Case Study Download: MCPHS University’s Leadership Giving Program

Within an annual giving plan, there are different initiatives targeted at different segments to personalize asks and connect with donors more effectively. One segment that organizations typically target is leadership donors. Leadership giving communication is an opportunity for organizations to speak to donors that have invested at a higher level in a different way than non-donors or other donors.

“BCG provides knowledgeable, fundraising-savvy, and most importantly highly responsive team of professionals with which to work throughout the course of planning, developing, and executing a project. From initial ideation of project concept to the development of print materials and their distribution to constituents, BCG has earned our trust as a worthy collaborator.”

– Lawrence Townley, MS, Executive Director of Development Operations, University Advancement

Massachusetts College of Pharmacy and Health Sciences, MCPHS University, had a leadership giving initiative to connect with leadership donors and communicate the importance of donor contributions.

BCG Connect collaborated with MCPHS University on this initiative that produced successful results for this campaign. What did that collaboration entail? Learn more about the creative ideas, campaign steps and results in the following case study.

Personalization in your direct mail pieces can take your campaign to the next level. What is important to Donor A? What is important to Prospect B? What about Donor C, D, E? Segmenting your donor base and personalizing asks and messaging based on certain factors can increase your chances of their donation. You always want to target the right people with the right message at the right time.

Targeting leadership donors and implementing a leadership giving campaign can be a strategic element of your annual giving campaign. For more information on leadership giving or to request leadership giving samples, let’s connect!

STAY CONNECTED

Sign up to be notified when we publish new blogs and send out our newsletter full of helpful tips, tricks, and advice to supercharge your marketing.

BCG Staff Writer
SBHF Leverages Donor Impact Report for Hurricane Relief Efforts

Case Study Download: SBHF Leverages Donor Impact Report for Hurricane Relief Efforts

St. Boniface Haiti Foundation (SBHF) is dedicated to providing essential health services to the people of Southern Haiti. Creating urgency to help those in need is a critical element of a successful direct marketing program and SBHF did just that when the 2016 Hurricane Matthew caused the largest humanitarian crisis in Haiti since 2010.

With 2.1 million people affected, 1.4 million people in need of humanitarian assistance in the weeks after the storm, and 800,000 people at risk of hunger and starvation due to destroyed crops and food supplies, it was critical that the Donor Impact Report fused influential photos with stories that would catch the attention of donors immediately and result in action.

“Working with BCG CONNECT is always a pleasure – the team understood what we were going for with our Hurricane Relief Newsletter and executed it beautifully.”

– Liz Schwartz, Marketing & Communications Manager

In the following case study, learn more about how SBHF collaborated with BCG CONNECT to produce strong results that allowed them to provide additional health services to the people of Southern Haiti following a dreadful natural disaster.

Does your organization want to…

…incorporate infographics that show powerful statistics?

…include influential photos and stories that catch the attention of donors in a segmented donor piece?

…thank donors and show their impact creatively?

…segment data so direct mail is personalized depending on constituency?

…work with a partner who has many years of annual giving direct marketing experience?

If you answered, “Yes,” to any of the above questions, let’s connect. BCG CONNECT can help with your annual giving campaign. Connect with us to learn more!

STAY CONNECTED

Sign up to be notified when we publish new blogs and send out our newsletter full of helpful tips, tricks, and advice to supercharge your marketing.

BCG Staff Writer
BB&N Annual Fund Direct Marketing Plan

Case Study Download: BB&N Optimizes Their Annual Fund Direct Marketing Plan

How important is an annual fund direct marketing plan? Extremely! Annual fund marketing plans help with budgeting, forecasting, consistent outreach, benchmarking for the next year, and overall strategic preparation for fundraising efforts. By having a fully integrated marketing plan that has a consistent look, theme, and message to it, constituents can expect an update or outreach from your organization throughout the year. This can lead to more engagement, more loyalty, and more donors.

Buckingham Browne & Nichols (BB&N) partnered with BCG CONNECT for their FY17 annual fund direct marketing campaign. Through collaboration, BCG CONNECT and BB&N discussed a theme, goals, and timeline for the year for their annual direct marketing initiatives.

 “Reflecting back on FY17, BCG CONNECT helped us create a fully integrated marketing look throughout our appeals and stewardship pieces. It has been a wonderful partnership.”

-Audrey Wallace, Associate Director of The BB&N Fund

BB&N knew the importance of consistently reaching out to and engaging with donors. Download this case study to view a sample of what was sent out each month and some results of their campaign.

Consistency is key to branding. Here are three benefits to having fully integrated, consistent branding for your appeals:

  1. It gives your organization a personality and identity that constituents can relate to.
  2. It effectively delivers and reinforces key messaging.
  3. It drives donor loyalty and brand recognition.

BCG CONNECT works with clients on their annual direct marketing plans to ensure constituents are consistently being reached throughout the year. For more information on how BCG CONNECT can help your annual fund direct marketing campaign, connect with us!

STAY CONNECTED

Sign up to be notified when we publish new blogs and send out our newsletter full of helpful tips, tricks, and advice to supercharge your marketing.

BCG Staff Writer
NEC Madness Case Study

Case Study Download: NEC Madness Yields Successful Results

“One of our goals for our FY17 Annual Fund was to increase participation rates among alumni. Our plan was to create a competition that could flow across channels to engage the largest number of alumni, faculty, and staff as possible. BCG CONNECT worked with us from the brainstorming phase to the execution of the project. They connected us with another school who had done a similar campaign, designed a bracket logo and mailer that served as a solid foundation for our challenge, and created some great social media graphics that were flexible and useful throughout our two-week campaign. BCG CONNECT was helpful in both developing and designing the concept and content for our NEC Madness campaign. Looking forward to working with them on our FY18 projects!

                  -Genevieve Andress, Director of Alumni Relations and Annual Giving, New England College

In preparation for New England College’s (NEC’s) FY17 annual fund, they partnered with BCG CONNECT for their annual giving direct marketing campaign. One of their initiatives was a March participation challenge with a goal of 400 donors.

Participation challenges are a great way to engage donors and raise money simultaneously. It brings out the fun and competitive spirit in individuals while supporting a great cause. By incorporating a theme into a challenge or giving day, constituents can really captivate themselves into the event and participate in something entertaining that they can relate to.

New England College’s challenge took place in March of 2017 and took the theme of March Madness by being branded as NEC Madness. Most people associate March Madness with the “basketball-packed” month full of strategic brackets and friendly competition. By having a challenge branded as NEC Madness, BCG CONNECT aligned with that theme and designed a bracket logo, mailer, and social media graphics that were enticing to constituents.

Did NEC reach their goal of 400 donors? How did they do it? What was part of their campaign? Download the case study to get these questions answered and learn how NEC generated successful results.

As a leading provider of creative direct marketing services, BCG CONNECT can partner with you to optimize your campaign creatively and strategically – connect with us to learn more!

STAY CONNECTED

Sign up to be notified when we publish new blogs and send out our newsletter full of helpful tips, tricks, and advice to supercharge your marketing.

BCG Staff Writer
Bentley University's Philanthropy Week

Spotlight: Bentley University’s Philanthropy Week

#bentleygives
Bentley created a week of on-campus activities, all centered on philanthropy.

For 2015, this week of events was creatively branded with the slogan, “Bentley Runs on Philanthropy,” a spinoff of the Dunkin’ Donuts “America Runs on Dunkin'” slogan. This played well into the week’s events, which were full of coffee and running.

2d1c29_c1c924cdd48743a38e8908756567508a

Above: Branding the campaign: “Bentley Runs on Philanthropy”

Calling all coffee lovers and do-gooders…
To kick off the giving week, students were given free coffee and donuts. Then, it was their turn to “pay-it-forward” by buying a friend’s coffee. Next, they were asked to donate to Relay for Life with spare, coffee-cup change – every penny counts!

This all led up to the final event – the “Neon Run,” an organized race where students dressed to match the neon theme in glowing garb. It was a chance to show their school spirit, run with friends, and of course enjoy a cup of coffee (waiting for them at the finish line). This was a way to get students involved with supporting the Bentley Annual Fund – their registration fees were donated to the Annual Fund.

2d1c29_9fb91b9273cd463ab464324b3b67ba4f

It just goes to show – giving back can be fun too!

Success!
Bentley has had great success with this strategy over the past couple of years. In addition to getting students involved in their annual fund even before they become “young alumni”, Philanthropy Week continually:

  • Raises awareness of the Bentley Annual Fund – teaching students why it’s important to give back
  • Fosters a philanthropic culture among students
  • Provides a fun incentive for students to make a donation

View complete portfolio of event materials (crafted by Boston Color Graphics) here.

STAY CONNECTED

Sign up to be notified when we publish new blogs and send out our newsletter full of helpful tips, tricks, and advice to supercharge your marketing.

BCG Staff Writer
Noble and Greenough School's Rally Day

Boost Alumni Participation and Raise Money – Quickly

Rally Day is Noble and Greenough School’s giving day. Like many schools looking to improve young alumni participation, Nobles designates one day a year to giving. Rally Day takes over the school’s Instagram, Twitter feed, Facebook page and campus grounds, as students display their school pride and thanks for giving with signs and t-shirts, while volunteers take to the phone lines to rally support from recent grads.

Last year was a success, as Nobles surpassed their goal of 500 gifts with an end result of more than 600 gifts and pledges, which set the bar even higher for this year’s Rally Day with a goal to bring in 605 gifts and pledges.

“We certainly would not have had these results without the direct mail marketing and click-to-pledge emails as well as the social media promotion we did prior to Rally Day.”

-Allie Trainor, Assistant Director of Annual Giving, Noble and Greenough School

Giving days and participation challenges are a great way to boost alumni participation, especially with young alumni, and raise money quickly. It provides a friendly competition – whether that’s between different grades/classes, organizations, parents/faculty/students, or being able to unlock a gift from a generous donor.

BCG Connect works with clients on their giving day campaigns to provide direct marketing materials to support the event. It is critical to have an integrated campaign for the giving day to ensure that all individuals are aware and prepared for the day. Learn more about how we helped Noble and Greenough School with their successful giving day in the case study download.

Noble and Greenough successful giving day download!

Complete the form below to download the full case study

  • This field is for validation purposes and should be left unchanged.

STAY CONNECTED

Sign up to be notified when we publish new blogs and send out our newsletter full of helpful tips, tricks, and advice to supercharge your marketing.

BCG Staff Writer