Posts

Data on a person

Data Management: Empowering Communications

That's a bold statement: "empower your communications through data management." After all, data management is the process of organizing and structuring data in a way that it is easily searchable and useable. While it isn't always the most…
Staying within Budget

Second Half of the Year: Staying within Budget

It's a good time to look back at what happened in the first half of the year. And now it's time to think about your campaign budget for the second half. If you're in education, then you're likely planning your 2023 fiscal year. With donor appeals…

Optimizing Direct Mail Programs: Post-Pandemic and Beyond – Tip #1

Tip #1: Debunking List Management  In this special blog series, we will discuss effective ways you can optimize direct mail programs in a post-pandemic world and beyond. Direct mail is known to be an efficient and engaging channel that…