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Fundraising letters to mom

The Anatomy of a Successful Appeal Letter

Creative fundraising letters are the first thing that people see when they connect with your nonprofit. They are the first impression and an opportunity to engage with potential donors or your constituents. We all know that fundraising campaigns…
Ugly Betty Giving Day History Table

Ugly Betty is Not Ugly

To most of the world, "Ugly Betty" was the name of an ABC original TV series starring America Ferrera. However, in the world of fundraising professionals, an ugly betty is an effective way to renew gifts from prior donors using a very direct,…

5 Fundraising Appeal Letter Hacks

Add some muscle to your next appeal letter to help it stand out in a crowded mailbox. During the holiday season, everything that comes into your mailbox, from bills to credit card offers, are adorned in festive colors and glitter. So, it helps…