Bentley created a week of on-campus activities, all centered on philanthropy.
For 2015, this week of events was creatively branded with the slogan, “Bentley Runs on Philanthropy,” a spinoff of the Dunkin’ Donuts “America Runs on Dunkin'” slogan. This played well into the week’s events, which were full of coffee and running.
Above: Branding the campaign: “Bentley Runs on Philanthropy”
Calling all coffee lovers and do-gooders…
To kick off the giving week, students were given free coffee and donuts. Then, it was their turn to “pay-it-forward” by buying a friend’s coffee. Next, they were asked to donate to Relay for Life with spare, coffee-cup change – every penny counts!
This all led up to the final event – the “Neon Run,” an organized race where students dressed to match the neon theme in glowing garb. It was a chance to show their school spirit, run with friends, and of course enjoy a cup of coffee (waiting for them at the finish line). This was a way to get students involved with supporting the Bentley Annual Fund – their registration fees were donated to the Annual Fund.
It just goes to show – giving back can be fun too!
Bentley has had great success with this strategy over the past couple of years. In addition to getting students involved in their annual fund even before they become “young alumni”, Philanthropy Week continually:
- Raises awareness of the Bentley Annual Fund – teaching students why it’s important to give back
- Fosters a philanthropic culture among students
- Provides a fun incentive for students to make a donation
View complete portfolio of event materials (crafted by Boston Color Graphics) here.
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