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Retain Donors Through Effective Stewardship

Retain Donors Through Effective Stewardship

Retaining donors is one of the most difficult initiatives for a fundraiser to do. With more organizations asking people to support their cause or mission, there has never been a more important time to optimize donor retention strategies. One…
Storytelling - What's Your Story?

Influence Donors through Consistent Storytelling

As development professionals, you aim to successfully influence how your audience thinks and feels to get their support for your organization. A key component of reaching and influencing your audience through direct marketing efforts is by storytelling. Once…
Stewardship

THANK YOU, THANK YOU, THANK YOU! – The Importance of Stewardship

Did you know that Thanksgiving doesn’t only come in November? You might be thinking to yourself, “Huh? Everyone knows that it’s always in November...” Well, stop for a moment and think about Thanksgiving and the strong aura of gratitude…
8 Fundraising Trends

8 Trends to Spring Your Annual Fund Marketing Forward

There’s something intricate about annual fund marketing – especially if you want to go beyond the basics of annual giving and create actionable strategies that will help you expand your program for long-term success. It’s our goal to…
Keep Your Donors

Keep Your Donors - You Earned Them

Welcome to July—a new fiscal year for many organizations, and with that comes new fundraising goals. Wait, what is that? You still need to close out last year? And you feel overwhelmed doing both at the same time? I get it! That’s a lot…
Fundraising Appeal Letter Hacks

Stand Out From The Crowd(ed Mailbox): 5 Fundraising Appeal Letter Hacks

Add some muscle to your next appeal letter to help it stand out in a crowded mailbox. During the holiday season, everything that comes into your mailbox, from bills to credit card offers, are adorned in festive colors and glitter. So, it helps…
The Current Environment of Annual Giving

The Current Environment of Annual Giving

Recently, the BCG team attended CASE’s Senior Annual Giving Conference, and we want to share some great information we learned on the current fundraising climate, donor retention, acquisition, reactivation, and who to target and when. 5…