Posts

Direct Mail

The Case for Direct Mail for Nonprofits

We have heard it all. And we think direct mail gets a bad rap. Long considered “junk mail” direct mail is seeing a new revival with the onslaught of emails sent to your inbox every day. That's why we're making the case with these 11 statistics. There…
Options for Appeal Design

Appeal Design Options

Designing a direct mail appeal is a tricky process. It's easy to get lost in the sea of design options and end up with something that doesn't quite fit your needs. So how do you decide what to include? In this article, we'll walk you through…
Staying within Budget

Second Half of the Year: Staying within Budget

It's a good time to look back at what happened in the first half of the year. And now it's time to think about your campaign budget for the second half. If you're in education, then you're likely planning your 2023 fiscal year. With donor appeals…
USPS Mailbox

The Redefined USPS Experience

If you ever thought they restricted the USPS only to your mailbox, you're in for a surprise. Meet Informed Delivery. It's a free service that uses machine learning to deliver small snippets of actual mail inside your inbox. You get the digital…
year end appeal

3 Ways to Amplify Your Year-End Appeal

2020 was an unprecedented year for everyone. Many nonprofit organizations have been negatively affected, as indicated in this recent study.  In fact, "83% of organizations reported a decline in revenues, including a decline in earned revenue…