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Variable Data Printing for Fundraising

Variable Data can help you in your efforts for fundraising this year. As a term used in printing or direct mail marketing, Variable Data Printing (VDP) allows you to send personalized imagery, content, or graphics. Today I am going to show you…

Optimizing Direct Mail Programs: Post-Pandemic and Beyond – Tip #3

Tip #3: Better Together - Email and Direct Mail This is the last post in our special blog series discussing effective ways you can optimize direct mail programs in a post-pandemic world and beyond. Many organizations that rely on annual…

Optimizing Direct Mail Programs: Post-Pandemic and Beyond – Tip #2

Tip #2: The Cost of Poor Graphic Design In this special blog series, we will discuss effective ways you can optimize direct mail programs in a post-pandemic world and beyond. Our previous post examined the critical step of perfecting data…

Optimizing Direct Mail Programs: Post-Pandemic and Beyond – Tip #1

Tip #1: Debunking List Management  In this special blog series, we will discuss effective ways you can optimize direct mail programs in a post-pandemic world and beyond. Direct mail is known to be an efficient and engaging channel that…
Unsticking Your Campaign Series: Tip #1

Unsticking Your Campaign Series: Tip #1

Tip #1: The Power of the Newsletter In this special "Unsticking Your Campaign" Series, we will focus on practical ways to "unstick" campaigns that may be on hold. Now is a sensitive time to ask donors to make a gift. The current climate…

4 Ways to Use Direct Mail in the Current Climate

It’s no secret that direct mail fundraising has been one of the most successful strategies for education, healthcare, and nonprofits for many years.  Besides its aesthetic appeal and successful donor retention track record, it also provides…
Donors

4 Tips to Optimize Your Giving Day

Giving days and donor challenges have become increasingly popular for organizations to implement into their fundraising strategy. It's vital to the success of your giving day or challenge that all of your communications stand out - whether that…
Strategic Plan

Your Strategic Annual Giving Plan: 3 Tips to Success

There are many intricacies and complexities when it comes to annual giving. Due to the strategic elements that go into annual giving, success often begins with having an organized annual giving plan. An annual giving plan helps compile short-…
Storytelling - What's Your Story?

Influence Donors through Consistent Storytelling

As development professionals, you aim to successfully influence how your audience thinks and feels to get their support for your organization. A key component of reaching and influencing your audience through direct marketing efforts is by storytelling. Once…
Dan Noonan, VP of Business Development

BCG Names Dan Noonan Vice President of Business Development

BCG has named Dan Noonan as Vice President of Business Development. Noonan will be responsible for leading BCG’s sales team and working with the marketing team in order to align sales and marketing goals. Dan Noonan started with BCG more…