Posts

Donors

4 Tips to Optimize Your Giving Day

Giving days and donor challenges have become increasingly popular for organizations to implement into their fundraising strategy. It's vital to the success of your giving day or challenge that all of your communications stand out - whether that…
Calendar Year-End

Calendar Year-End Prep: The 4 C's of Direct Mail Appeals

You may be familiar with the 4 P's of Marketing (or in some cases, the 7 P's of Marketing), but have you heard of the 4 C's of Direct Mail Appeals? In this day in age, acronyms and slogans get created and tossed around everywhere, so let's break…
Strategic Plan

Your Strategic Annual Giving Plan: 3 Tips to Success

There are many intricacies and complexities when it comes to annual giving. Due to the strategic elements that go into annual giving, success often begins with having an organized annual giving plan. An annual giving plan helps compile short-…
Storytelling - What's Your Story?

Influence Donors through Consistent Storytelling

As development professionals, you aim to successfully influence how your audience thinks and feels to get their support for your organization. A key component of reaching and influencing your audience through direct marketing efforts is by storytelling. Once…