Posts

Calendar Year-End

Calendar Year-End Prep: The 4 C’s of Direct Mail Appeals

We originally published Calendar Year-End Prep: The 4 C's of Direct Mail Appeals in 2018. We updated it to reflect changes in direct mail. In a recent post, we talked about our 4 P’s of direct mail marketing. But have you heard of the 4 C's…

Optimizing Direct Mail Programs: Post-Pandemic and Beyond – Tip #3

Tip #3: Better Together - Email and Direct Mail This is the last post in our special blog series discussing effective ways you can optimize direct mail programs in a post-pandemic world and beyond. Many organizations that rely on annual…

Optimizing Direct Mail Programs: Post-Pandemic and Beyond – Tip #2

Tip #2: The Cost of Poor Graphic Design In this special blog series, we will discuss effective ways you can optimize direct mail programs in a post-pandemic world and beyond. Our previous post examined the critical step of perfecting data…
Donors

4 Tips to Optimize Your Giving Day

Giving days and donor challenges have become increasingly popular for organizations to implement into their fundraising strategy. It's vital to the success of your giving day or challenge that all of your communications stand out - whether that…
Strategic Plan

Your Strategic Annual Giving Plan: 3 Tips to Success

There are many intricacies and complexities when it comes to annual giving. Due to the strategic elements that go into annual giving, success often begins with having an organized annual giving plan. An annual giving plan helps compile short-…
Storytelling - What's Your Story?

Influence Donors through Consistent Storytelling

As development professionals, you aim to successfully influence how your audience thinks and feels to get their support for your organization. A key component of reaching and influencing your audience through direct marketing efforts is by storytelling. Once…