Posts

Direct Mail statistics

The Top 5 Direct Mail Statistics to Support Your Direct Marketing Strategy

Maybe a list of direct mail statistics is all you're looking for. But wouldn't it help to have the reasoning behind the statistics, too? First, direct mail marketing is an old school marketing technique that has been around for decades and…
Reading emails and direct mail

How to Increase Donations Using Email and Direct Mail Together

Using email and direct mail together only improves your fundraising efforts, and they are a perfect mix for any organization. Since email is the best way to reach out to people who are already digitally connected, direct mail is the best way…

Optimizing Direct Mail Programs: Post-Pandemic and Beyond – Tip #3

Tip #3: Better Together - Email and Direct Mail This is the last post in our special blog series discussing effective ways you can optimize direct mail programs in a post-pandemic world and beyond. Many organizations that rely on annual…
Data Visualization

Data Visualization

Data is abuzz in the fundraising world right now. We oftentimes have the data at our fingertips, but how to use it properly is the trick. What’s the key to this trick? We were curious too, so our team watched The Chronicle of Philanthropy’s…
Email Marketing Psychology

Why We Click – The Psychology Behind Email Marketing

There's a simple psychology behind a great call to action, especially when it comes to email marketing. Increase your "clicks" with these simple email tips: Color Matters: Use ORANGE to encourage immediate action, or BLUE to build trust…