Posts
The Case for Direct Mail for Nonprofits
We have heard it all. And we think direct mail gets a bad rap. Long considered “junk mail” direct mail is seeing a new revival with the onslaught of emails sent to your inbox every day. That's why we're making the case with these 11 statistics.
There…
Data Management: Empowering Communications
That's a bold statement: "empower your communications through data management."
After all, data management is the process of organizing and structuring data in a way that it is easily searchable and useable.
While it isn't always the most…
Optimizing Direct Mail Programs: Post-Pandemic and Beyond – Tip #1
Tip #1: Debunking List Management
In this special blog series, we will discuss effective ways you can optimize direct mail programs in a post-pandemic world and beyond.
Direct mail is known to be an efficient and engaging channel that…
Creating Engaging Annual Reports: 3 Focus Areas
BCG Connect is a steadfast supporter and advocate of Friends of the Children-Boston (Friends-Boston), a nonprofit organization dedicated to breaking the cycle of generational poverty through salaried, professional mentoring. To achieve this,…