BCG Connect Direct Mail Trends for 2022

The Top 10 Trends for Direct Mail in 2022

Direct Mail Trends for 2022 and How They are Changing the Fundraising Landscape Let’s talk about Direct Mail Direct mail is the number one technique that is used to reach out to potential donors. It is a cost-effective way of reaching out…
Fall Strategic Annual Giving Plan Blog

Exceed Your Goals with a Strong Fall Giving Plan

The air is getting crisp outside. The leaves are getting crunchier. School bus lights flash longer waiting for students to scurry aboard. This could only mean one thing - fall is here. These signs of fall should ignite the fundraiser in you…
Ugly Betty Giving Day History Table

Ugly Betty is Not Ugly

To most of the world, "Ugly Betty" was the name of an ABC original TV series starring America Ferrera. However, in the world of fundraising professionals, an ugly betty is an effective way to renew gifts from prior donors using a very direct,…