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QR Code Landing Page

The Mighty QR Code Gives Appeals a Lift

What exactly are QR Codes? How do they work and what’s the best way to use them? QR codes are a type of barcode that a smartphone can scan. They are used to store information and links in the form of text, images, or videos. This makes them…
BCG Connect Direct Mail Trends for 2022

The Top 10 Trends for Direct Mail in 2022

Direct Mail Trends for 2022 and How They are Changing the Fundraising Landscape Let’s talk about Direct Mail Direct mail is the number one technique that is used to reach out to potential donors. It is a cost-effective way of reaching out…
Ugly Betty Giving Day History Table

Ugly Betty is Not Ugly

To most of the world, "Ugly Betty" was the name of an ABC original TV series starring America Ferrera. However, in the world of fundraising professionals, an ugly betty is an effective way to renew gifts from prior donors using a very direct,…